Get the Free Local Service Ads Guide for Pest Control
The exact playbook for taking the top spot on Google, paying per lead instead of per click, and booking more of the calls you pay for. From Braden Ormrod, who works in Local Service Ads every day.
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WHAT YOU'LL GET INSIDE. FOR FREE.
Pulled From The Pest Control Growth Playbook
You Don't Have a Lead Problem. You Have a Placement Problem.
Someone in your town searched for an exterminator this morning, and three other companies came up first. The guide shows where Local Service Ads sit and why they get seen.
Why You Pay for 3 Leads Instead of 100 Clicks.
Everywhere else you pay the moment someone clicks. Here you pay only when someone actually calls or messages. We show what that does to your cost per lead.
The Badge That Earns Trust Before You Say a Word.
The green Google Guaranteed check mark comes from licence, insurance and background verification. For a homeowner choosing who sprays around their kids and pets, it does real work.
The Five Things Google Watches to Rank You in the Top Three.
We put them into a simple framework called RINGS. Get all five right and you hold the top three. Get one badly wrong and you will wonder why the platform "stopped working."
The One Mistake That Quietly Sinks Most Companies.
It is not budget and it is not reviews. It is the thing that happens every time your phone is not answered. The guide names it and shows the fix.
Your First 30 Days, Step by Step.
The exact checklist to go from zero to booking jobs, from the application to your first reviews.
Real Cost-Per-Lead Benchmarks from Managed Accounts
How Local Service Ads perform compared to traditional Google Ads pay-per-click campaigns for pest control operators:
You pay for every visitor whether they call, bounce, or hit the back button.
You pay only when a homeowner actually calls or sends a direct message.
Braden Ormrod
Owner, Knockout Marketing
Hey, I'm Braden Ormrod. Over the last six years running marketing for local service businesses, I've spent thousands of hours directly inside Google's Local Service Ads platform.
At Knockout, we work with pest control companies and nobody else. We don't touch HVAC, roofing, or plumbing. The details that make Local Service Ads work in pest control—seasonality, urgency, licensing, and phone booking protocols—are unique to this trade.
"No hype, no theoretical fluff. Just the exact steps we take every single day to get pest control operators to the top of Google Guaranteed."
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